Pampers invested in developing the IP to recycle used diapers into new products. Our focus was to roll out a diaper recycling pilot program in Amsterdam with the aim to expand to other cities around the world in the coming years. The continuous development of the app that people need to recycle was key to the program. The app gave access to the bins, kept track of people’s positive impact on the environment, and allowed us to give out rewards along the way.
