«Mach das einzig Wahre»
German family-owned brewery Warsteiner, wanted to share a stronger brand story. So we evolved their existing brand idea from «Das einzig Wahre» (The one true thing), to «Mach das einzig Wahre» (Do it right). Rather than focus on just the product, we captured the brewery's true passion through a very German philosophy. To bring the idea to life we found ambassadors in artists, sports stars, and everyday folk, celebrating those giving 100% to something they love. Those who are doing it right.
