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World Press Photo


The first book where every page is also a fully printed loudspeaker →

Since 1955 World Press Photo has honoured the worlds best photojournalism. In 2015, we designed a special edition of their yearbook with a never before seen print technology - the first book where every printed image is also a fully printed loudspeaker.

This technology was developed over 7 years in conjunction with the University of Chemnitz. It allows each photo to tell the observer its own unique story, provide background information, evoke emotion with authentic sounds and create an unexpected immersive sensorial experience, drawing a stronger connection between the audience and the photos. 


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Agency: Serviceplan Munich
Creative: Fabian Hupfauf, Cosimo Möller,
Franziska Ströhle, Leo Assad & Valerie Koch